Creative eye. Business brain.
Both on your side.

I've spent 10 years in the fashion industry trenches. I also come armed with a Bachelors in Fashion Design and a Masters in Fashion Management. 

So you get the best of both (creative + commercial) worlds. 

I translate your business DNA into marketing that gets people to buy it, stock it, fund it, and talk about it.

Are you a next-gen materials startup? An ethical manufacturing partner? Turning your eye for vintage into a cult following? Creating a fashion business that's trying to do things differently? Perfect.

Let's start building your brand legacy.

Organic Social Media 

Social media isn't one thing. A Reel doesn't work like a carousel. A founder's story lands differently from a trend. Every piece of content has a different job to do, and doing them all well at once is the hard part.

I help brands find that balance through strategy and content that attracts the people most likely to become customers.

Copywriting

Your website, your campaign, your product page, your emails, your newsletter... each has its own rhythm.

I write copy that gets people to trust you and remember you. And because I’ve spent years inside the fashion industry (on the business side, the creative side, and everything in between) I know how to translate your ideas into words that hit the mark.

Brand Storytelling

Products tell people what you make. Stories help them understand why they should care.

From reported features and long-form blogs to thought leadership and founder stories, I write editorial content that helps brands share their expertise, explore industry conversations, and become a voice readers choose to come back to.